Say Yes: AJ XXXI Why Not

Jordan Brand wraps up the month of April with a philosophical question: Why Not? That’s exactly what you’ll be asking yourself, once you take a look at the Air Jordan XXXI ‘Why Not?’ on April 29. You won’t have many reasons, if any, not to pick up the top release of the month- especially at only $185.

aj xxxi why not
Image & permission by Nike

STATS

Air Jordan XXXI Why Not?

Release Date: April 29, 2017

Retail: $185.00

Colors: Black/Grey

Features: Flyweave flexibility & support; Flight plate; Rubber outsole

aj xxxi why not
Image & permission by Nike

Why Not?: The Only Question that Matters

Russell Westbrook has an impressive basketball career, but his real legacy is with his Why Not? Foundation. Westbrook works with children and families across the country to help them realize their potential, even in the face of obstacles.

“The mission of the Russell Westbrook Why Not? Foundation is to inspire lives of children, empower them to ask ‘Why Not?’ and teach them to never give up.

-Russell Westbrook

aj xxxi why not
Image & permission by Nike

The Oklahoma City Thunder superstar knows all about pressing on, and leads by example. Russell Westbrook channels his Why Not? mentality in every game, and has been pretty successful with it. Jordan Brand was also moved by the Westbrook’s impact, both on and off the court, so a celebratory shoe was in order. After all, the motto is the perfect match to parent company Nike‘s message: Just Do It.

aj xxxi why not
Image & permission by Nike

Jordan Brand Answers Westbrook

Jordan Brand answers the call for the Westbrook-inspired shoe. Why Not? combines the best of both worlds: the Air Jordan XXXI design is tagged with “Westbrook’s 2013 Air Jordan III PE elements” (Nike.com). The sleek design of the Air Jordan XXXI is complimented by the elephant print wrap around the shoe’s rear.

aj xxxi why not
Image & permission by Nike

It strikes a balance with the gray-black mesh up front, which fades into black to separate both parts. The colorway wouldn’t be complete without a little (Oklahoma City) Thunder, so blue/orange detail is seen in the eyelets and heel patch. Jumpman, as always, pops right behind the ankle.

aj xxxi why not
Image & permission by Nike

It’s All in the Details

Why Not? makes a statement, literally right down to the sole of the shoe. “Why Not?” is imprinted on the sole, leaving a serious impression on anyone who’s looking- and that’s a lot of people. Anyone rocking this release gets to carry Russell Westbrook’s motto with them, the same way he does.

aj xxxi why not
Image/permission by Nike

As for the court-focused features, Why Not? keeps its edge with flexible Flyweave technology. Stability comes from the Flight plate, so the glove-like fit of the Air Jordan XXXI is balanced with solid construction. The fit of the Air Jordan XXXI has emerged as one of the best, and with Why Not?, it continues on its path as one of the best-fitting basketball shoes by Jordan Brand.

aj xxxi why not
Image & permission by Nike

Jump On It

Jordan Brand is pretty sure it answers all your questions with Air Jordan XXXI Why Not?. The only you have to do is answer the call at select retailers this Saturday.

aj xxxi why not
Image & permission by Nike

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