Air Max Month marked 30 years of Air Max greatness back in March. The iconic design is a favorite among collectors, and this month, it continues to heat up. Air Max 97 Plus “97 Tune Up” arrives in stores November 21. The sleek lines are sharp enough to cut through all competition– so consider yourself warned that you’ll do serious damage when rocking your pair.
Air Max 97 Plus “97 Tune Up”
Release Date: 11/21/2017
Features: Full-length Max Air Unit & Cage-like detail
97 Tune Up: Air Max Uncaged
If you’ve ever worn Air Max, you know how liberating it feels. That’s why the cage-like design element is such a curious one, since it seems to send conflicting messages: push the limit but be tied down? In fact, 97 Tune Up says the exact opposite: let your passion be unbridled, and ambitions limitless. The cage doesn’t limit you; it reminds you that there is no cage. Right, Neo?
Putting the Max in Air Max
Air Max always pushes the envelope, and 97 Tune Up in no different. It puts the “max” in Air Max, featuring a full-length Max Air unit that is fully visible. The airy platform of the midsole blends smoothly into the grooves of the outsole.
The sharpness of the cutting-edge design doesn’t end there. Despite the monochromatic colorway, a variety of textiles makes the curves on 97 Tune Up obvious and deliberate.
The synthetic cage and mud guard detail deliver a shiny patent finish against a modest, reflective upper. The sole itself is a singular, flush design (like the Air Max 1), as opposed to a distinct bi-sectional shape seen in later Air Max designs.
Throwback Release of the Future
There’s something about the Air Max 97 Plus that is inherently futuristic. In this latest release, 97 Tune Up presents as the modern, forward-thinking Air Max. The lines and profile are low to the ground like a stealth vehicle, but they’re vivid enough to start a conversation.
Sure, it’s a design that’s 20 years old, but it looks like it could be the hot release of 2017 or 2027. Air Max never looks at the clock or calendar.
That’s the timelessness that Nike always seems to capture, and for that reason, the Air Max collection will remain as one of the most modern members of the Nike family.
Jump On It
Don’t be cagey about it; you know you want the Air Max 97 Plus “97 Tune Up.” Get on board with the throwback release of the future this November.
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