≈, the Air Max 270 React ENG “Cactus Trails” edition is set to hit select shops May 29. These hyper-exclusive kicks are already heating up the streets. As the world grapples with historic circumstances, sneakerheads around the globe are feverishly seeking out these low-profile, desert-influenced trainers. As with previous La Flame collabs, these shoes are rare to-the-max and are already fetching high prices from resellers. Sneaker-flipping may become an even greater market in an unstable economy and these 270’s will definitely make a treasured commodity.
The “Cactus Trails” variant strikes visually in spite of its subdued earth tones, sporting a “trail-inspired base” contrasted with pastel highlights. Just as Travis Scott’s music evokes a psychedelic experience, the TPU fingers of the React ENG design appear like swirling crystals of sand. Accents of violet and crimson red are sparse throughout the sneaker’s canvas, but the contrast easily draws the eye. La Flame’s first Air Max release is a brilliant nod both to acid trips and his imprint’s namesake, wrestling legend Mick “Cactus Jack” Foley. Rounding out the unique marketing campaign, CactusTrailsTradingCo.com hosts camping-related merch and an animated Foley, all in a classic 90’s-era web design (think editing your Geocities site on your Netscape browser, old-heads.)
Sneaker Shields™ are the best way to protect all of your Travis Scott variants, especially one as coveted as the “Cactus Trails.” Our Gen-X Universal makes the perfect shoe care addition to this lavish lifestyle shoe and is fully-customizable with minimal trimming. Take care to ensure a snug fit into the toebox, as you may need to reduce the Shield’s™ lift size. All it takes is a pair of scissors to keep your collection creaseless with the originator, Sneaker Shields.
The Houston-based rapper/entrepreneur is not a stranger to the fantastic world of footwear. Scott can be seen sporting jaw-droppers on stage or in the streets and this latest Nike mashup is another high-water mark for all involved. The creative combo originally turned heads with the innovative Travis Scott x Air Force 1s, La Flame’s customizable take on the classic that innovated removable swooshes. His Jordan IVs, fittingly, are a tribute to the first pair Scott owned as a kid. The “Cactus Jack” Jordans paid homage to his hometown and the long-ago-relocated Houston Oilers. However, the superstar solidified his status as a fashion icon when he debuted his Jordan VI Retros at the Super Bowl LIII Halftime Show, the first pair of J’s more fit for Coachella than the courts.
Now we have the “Cactus Trails,” which display Inception-levels of complexity. The Air Max base is the sneaker’s foundation, anchored by a white and patinated-gold sole. 270 refers to the wide expanse of the heel’s signature air unit, a feature that adds overall height to the shoe, and will likely be a focal point on collectors’ Instagram feeds. Add the React and ENG designs into the sneaker’s DNA and the intricate waves of TPU swirls add dizzying details. This shoe is as visually intense as it is texturally dynamic. The heel tag boasts the scrawled Cactus Jack logo, branding the wearer as a passenger on the culture’s hottest train. The detail extends onto the insole, featuring illustrations of the CJ logos that will fade if you dare to wear these gems. As fashion pieces go, this sneaker is subtle and eye-catching at the same time and an ultra-limited existence takes it to another level of rare goods.
The man behind Astroworld is already a Grammy winner for last year’s smash “Sicko Mode,” itself another collaboration, this time with Canadian sensation Drake, and he’s become a pioneer in the gaming world thanks to Fortnite. With his cultural influence on the rise, Travis Scott is the premiere trendsetter in hip hop today. So many fans and collectors have already saved their spot in line on Nike’s SNKRS platform. These hot commodities are going to be (briefly) available in adult, kids, and toddler sizes, with list prices between $90 and $170, but resale sites are already predicting massive mark-ups and with La Flame’s latest musical project The Scotts topping summer charts their value is destined to soar.
It’s safe to say the “Cactus Trails” Air Maxes are going to be one of the most sought-after pairs of Nikes for 2020 and years beyond in resale, so we encourage you to protect your aesthetic investment with our Gen-X Universal Sneaker Shields™ and other detailed shoe care. Our Shields are guaranteed to keep your whole collection crease-free for years to come, that’s why you save money when you order three or more. After all, who doesn’t want to have the freshest, most-hyped kicks when it’s time to show the world your love for La Flame. If you want to start your own ecommerce business and join the billion-dollar industry of reselling shoes, these Nike Air Max 270 React ENGs, or simply “Cactus Jacks,” would make a profitable start.