Category: Blog

Rosso Corsa: Shoe Sophisticate

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The newest member of the Jordan family arrives September 23.  The Air Jordan 32 “Rosso Corsa” is the talk of the block, and for $185, you might be able to park it in your driveway. The rock-steady Jordan Brand breaks ground with a luxury, racing-car inspired silhouette. Collectors are going wild while they wait to take Rosso Corsa out for a spin. Here’s why:

rosso corsa
Image/permission by Nike

STATS

Air Jordan 32 “Rosso Corsa”

Release Date: September 23, 2017

Retail: $185.00

Colors: Red “Rosso Corsa”/Black

Features: Flyknit construction; FlightSpeed technology; Zoom Air Units

rosso corsa
Image/permission by Nike

Rosso Corsa, the Shoe Sophisticate

The Air Jordan 32 makes its debut with Rosso Corsa, with a luxurious leap into another chapter of Jordan Brand history. Still, in all its newness, the Air Jordan 32 is authentic and true to its roots– so says Jumpman himself:

“We’ve always explored new materials and technology to create the best game shoe. That was evident when we went to Italy to make the II, and it still rings true today. On the XXXII, we challenged our designers to push the limits while staying true to the brand’s DNA.”

-Michael Jordan

Jordan confirms exactly what you thought you were seeing– a lot of inspiration from the Air Jordan 2. Even the Air Jordan tongue patch is the same as it was on its forefather.

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Image/permission by Nike

The new design by Tate Kuerbis is still heavily inspired by the finer things in life, and especially, MJ’s affinity for fast cars. The futuristic ribbed detail bears a striking resemblance to side and hood vents on cars with engines to envy. But as in many finer automobiles, the detail isn’t ostentatious; instead, it complements the overall look.

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Image/permission by Nike

Racing Red Makes Them Green with Envy

So why choose Rosso Corsa, which is Italian for “Racing Red,” as the launch colorway? The unique color is the historical racing hue for Italian race cars, like Alfa Romeo, Maserati, and Ferrari. It’s hard to look at it and not think about racing, shifting gears, and cars that look more like artwork than the machines that they are.

rosso corsa
Image/permission by Nike

Kuerbis admits he designed the laces to blend in with the knit. As he says, there’s an obsession with putting “many of the performance elements under the hood.” In true Jordan Brand form, the color and construction make for an innovative, collectible design.

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Image/permission by Nike

Smooth Operator

But does Rossa Corsa ride as smoothly as it looks? Of course it does. Here’s Nike’s overview of what’s to come in the Air Jordan 32:

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Image/permission by Nike

The Flyknit elevates the fit from good to near-perfect, and the Zoom Air Units present the most cushioning yet. How sum up the sporty, luxurious, and record-breaking release? Just refer to the inside of Rosso Corsa‘s tongue: Bellisimo.

Rolling out More AJ 32’s

Rosso Corsa is the launch colorway for the Air Jordan 32, but it’s not the only one coming your way. Jordan Brand rolls out two other 32’s on October 18, and for the first time ever, it will launch globally in a mid and low version, Bred and Bred Low (top and bottom):

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Image/permission by Nike
bred low
Image/permission by Nike

Air Jordan 32 Bred “High” translates Rosso Corsa into a fully black colorway. Bred “Low” will have the same black colorway, but features a white-on-red mid sole/out sole.

Jump On It

If you’re looking to make a suave, sophisticated entrance, pick up the brand new Air Jordan 32 Rosso Corsa September 23. You’ll need to get to your top speed, quickly, because these Jordans won’t be in the showroom for too long.

rosso corsa
Image/permission by Nike

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Mind Games: Mamba Mentality

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Mastery is everything. In life, in sports, and in the mind, it’s the ultimate quest toward greatness. It’s no surprise that the master, Bruce Lee, inspired Kobe Bryant and Kyrie Irving. Their mutual admiration of the martial arts great could only mean one thing: it had to collide in a special release. KYRIE 3 “Mamba Mentality” flies into stores on September 15 for a kicking $120.00.

mamba mentality
Image/permission by Nike

STATS

KYRIE 3 “Mamba Mentality”

Release Date: September 15, 2017

Retail: $120.00

Colors: Yellow/Black

Features: Snakeskin/Samurai pattern; Trademark Bruce Lee colors; Nike Zoom unit

mamba mentality
Image/permission by Nike

Mind Games with Mamba Mentality

Both Kobe Bryant and Kyrie Irving draw inspiration from Bruce Lee (1940 – 1973), the ultimate martial arts legend. Nike News says that both basketball superstars embody Lee’s famous words:

“Always be yourself. Express yourself. Have faith in yourself.”

– Bruce Lee

Mamba Mentality commemorates greatness, beginning with Bruce Lee. Nike cites that the shoe also celebrates a “passing of the torch,” referring to the relationship between veteran Kobe Bryant and 25-year-old Kyrie Irving. So what can be learned from ancestors who channelled greatness? That it all begins with the teaching of one master– who trains the next one.

Enter the Dragon

Bruce Lee shines through with red slash marks on the forefoot (via Nike.com) against his trademark yellow and black colors. They were the same colors seen on the Zoom Kobe 5, once worn by Kyrie.

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Image/permission by Nike

Bruce Lee meets “Mamba Mentality” on opposing sides of the shoe. The lateral side of the upper rocks a samurai-inspired design, which fades into a snakeskin pattern on the inside panels. The Eastern concept of  yin and yang seems to inspire the duality of the shoe.

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Image/permission by Nike

Since opposing forces drive the sport of basketball, it’s no wonder that balance plays a serious role in the game. And balance, both mentally and physically, is everything to Kobe and Kyrie.

From Dragons to the Big Boss

Mamba Mentality continues to thrill. With the stock Zoom Air unit and super-griping sole, the KYRIE 3 keeps its very best elements. The tongue rocks the apparent fusion factor, Kyrobe logo. It’s a marriage of classical Nike artistry to a new vision– torch-passing collaborations between athletes.

mamba mentality
Image/permission by Nike

It could be said that the KYRIE 3 is:

“on a constant quest to become a better version of itself.”

– Kobe Bryant (via Inquirer.net)

That’s how Kobe explains what Mamba Mentality is– a process, a quest, a journey. Fast forward to 0:51 to see how Kobe applies the Lee-inspired concept to his personal and professional life.

mamba mentality
Image/permission by Nike

Jump On It

The KYRIE 3 Mamba Mentality arrives in stores on September 15. Between now and then, do your training, so that you can master the art of snagging collectible kicks.

mamba mentality
Image/permission by Nike

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Banned and Brilliant: Air Jordan I Flyknit

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In 1985, Air Jordan I became one of the favorite “firsts” by Michael Jordan. As the basketball shoe that would set the tone on and off the court, it shot immediately to iconic status. This September, Jordan Brand reinvents the first with the Air Jordan I Flyknit “Banned.” Outfitted with a full Nike Flyknit construction, it’s the most breathable Air Jordan I to set foot in the world thus far. Even at a pricey $200.00, collectors are jumping at the chance to grab the newest Air Jordan I design.

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Image/permission by Nike

STATS

Air Jordan I Flyknit “Banned”

Release Date: September 9, 2017

Retail: $200

Colors: Red/Black

Features: Full Nike Flyknit construction; premium leather Swoosh; OG detailing on tongue & sockliner

banned
Image/permission by Nike

Banned and Brilliant

Banned emerges as both Nike and Jordan Brand explore every available textile. In 2017 alone, we’ve seen how denim and suede have completely changed the face of classic silhouettes. Now with the signature Nike Flyknit, the favorite first (Air Jordan I), takes on a modern, diverse edge.

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Image/permission by Nike

Jordan Brand and Nike alike have seen success during their creative (experimentation) process, mostly because they balance risk and reward better than most brands. They take the risk on the aesthetic, because the classic design is rewarding in and of itself. That surpasses brilliance, and moves into genius territory.

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Image/permission by Nike

Basically, if it ain’t broke– don’t fix it. The only thing going broke, though, are the footwear fanatics.

New Material

Banned is still completely organic in design and even in the breakdown of the colorway. Air Jordan I’s introduction into a full Flyknit construction looks like a slam dunk. Not only is it a sharp-looking shoe, it’s also pretty lightweight.

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Image/permission by Nike

While the original leather of Air Jordan I is lightweight compared to other heavier, thicker leathers, Banned‘s Flyknit offers a more “airy” lightness. The signature Nike technology has become the textile of choice for running and training sneakers.

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Image/permission by Nike

Increased “breathe-ability” and flexibility increase Banned’s overall comfort level. After all, they say you should spend the most money in the two places you spend the most time– in your bed, and your shoes.

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Image/permission by Nike

It makes all the sense that Jordan Brand would deliver both of those places in a single shoe. With the feeling of being in a home away from home, both athletic and casual wearers will make Banned their shoe of choice.

Still Old School

As new-and-improved as Banned might be, it’s still Old School. The Swoosh and Air Jordan patch are still displayed in in premium leather.

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Image/permission by Nike

As for the iconic design that can be spotted a mile away, Banned still remembers its roots. Situated on the inside tongue is a golden “1985” logo, so every time you lace up, you remember the where the legacy began.

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Image/permission by Nike

Jump On It

If you’re planning on picking up Air Jordan I Flyknit Banned on September 9, then you better be first in line.

banned
Image/permission by Nike

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Air Emblazoned: In Your Face

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What’s black and white, and red all over? Nike’s newest Air Force 1, “Air Emblazoned,” of course. In a world where labels matter, Nike takes it to the next level– for only $130. Make sure you’re in stores on September 9 to pick up the most in-your-face release of the fall.

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Image/permission by Nike

STATS

Air Force 1 “Air Emblazoned”

Release Date: September 2, 2017

Retail: $130.00

Colors: White/Black; Black/White; Red/White

Features: Premium leather; Nike Air logo design; matching colorway/laces

air emblazoned
Image/permission by Nike

Air Emblazoned: In Your Face

Throughout 2017, Nike focused a number of its releases on simplicity. Neutral tones rocked colorways in the Nike family with taupe, olive green, and khaki coming in strong for the past three seasons. With the change in season comes a change in tone, and with Air Emblazoned, Nike goes full throttle with an in-your-face design.

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Image/permission by Nike

Air Emblazoned focuses on roots as much as it does presentation. The heritage of the Air Force 1 is celebrated with the in-your-face Nike Air logo. The AF1 is an iconic design in itself, but it’s important to understand that the concept of Nike Air shaped the silhouette and plays a large part in its mega success.

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Image/permission by Nike

So why not just use one big Nike Air logo, instead of stamping it throughout the shoe? With Air Emblazoned, it’s all about consistency and staying power. Nike goes far beyond its Swoosh and digs deep into its roots to keep dominating the footwear and apparel industries.

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Image/permission by Nike

Design and concept, respectively, the AF1 and Nike Air, band together through innovation– and keep delivering the best of the best. That’s where Nike draws its power, from raising the bar and rising to the occasion. As can be expected, Air Emblazoned captures this very boldness.

Colorway Continuity

The colorway continuity of Air Emblazoned keeps the AF1 design fresh while letting the aesthetic of the shoe get some attention. Think of it as interior decorating: the house is still a home, but it just happens to get a facelift.

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Image/permission by Nike

The wallpaper-esque colorway has its very own crown molding with same-color laces. With no stark contrast, as well as the absence of contrast stitching, Air Emblazoned lets the simple but bold aesthetic lead the shoe.

Bold Versus Simple

What does Air Emblazoned say about Nike’s direction with upcoming releases this season? It could mean that bold is the decided tone for the fall. At the very least, bold shoes (like this one) keep the release calendar as dynamic as possible.

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Image/permission by Nike

On the other hand, fall and winter releases could keep the pendulum swinging between bold and simple. So whether you’re on board with a loud new addition to your collection, or are looking to take it down a notch with some everyday kicks– Nike has something in store for you no matter what. Right now, though, it’s hard to resist Air Emblazoned.

Jump On It

Be ready to be bold on September 2 with Air Force 1 Air Emblazoned. You’ll be glad to get the “in-your-face” pair that catches fire this fall.

air emblazoned
Image/permission by Nike

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There’s Only One Return

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When the Flyknit Trainer debuted in 2012, it quickly became a must-have for runners. The cutting-edge construction and ultra-modern design makes a comeback on August 24 with “The Return.” You’ll want to dash into retailers as early as possible, because this $150.00 gem is bound to sell out.

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Image/permission by Nike

STATS

Flyknit Trainer “The Return”

Release Date: August 24, 2017

Retail: $150.00

Color: White/Black

Features: OG 2012 design; Flyknit; Flat heel pull tab

return
Image/permission by Nike

Return to Excellence

A lot can happen in five years, but it seems like a very short amount of time in between a shoe’s debut and its reissue. When it comes to shoe like The Return, it’s simply timeless.

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Image/permission by Nike

When it came out in 2012, runners were drawn to the sleek look of the new, lightweight shoe. Once they tried it on, little more than five minutes would pass before they bought it.

Hints of History

The Flyknit Trainer has one of the most unique, sought-after silhouettes in the world of sneakers. It’s also an obvious member of Nike’s family of running shoes. Much like the Classic Cortez, worn by greats like Steve Prefontaine, the Flyknit Trainer strips down to the bare essentials.

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Image/permission by Nike

The streamlined, no-fuss design centers around flush details, like the flat heel pull tab, and smooth exterior panels. Even the Swoosh is flat, as opposed to being raised or embroidered.

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Image/permission by Nike

Even the treads maintain a level of simplicity, with geometric pattern that keeps the focus on grip and shock absorption.

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Image/permission by Nike

Above all else, the Flyknit Trainer was made with the runner in mind. The Return maintains the sentiment that whatever a runner wants– Nike delivers. That’s when it becomes what the runner needs.

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Image/permission by Nike

 

Capture the Future

The Return is a stand-alone sneaker for runners, and plays an important role as part of the Nike army. As one of the “shoes of the future,” it focuses on a modern look with integrated technology. Gone are the days where sneakers were either attractive or functional– Nike delivers both.

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Image/permission by Nike

The Return is a part of Nike’s roll out future-centric designs. From the 2016’s HyperAdapt 1.0, to this month’s Air Max 97 OG Future Forward, it’s obvious that the brand is in control of the footwear industry’s destiny. From the looks of it, Nike really is the past, present, and future– and that’s not changing anytime soon.

Jump On It

Revisit 2012 when you pick up your pair of Flyknit Trainer The Return on August 24. The classic has already become a Nike favorite, so be sure to add it to your collection.

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Image/permission by Nike

Sneaker Shields wants your running sneakers to stay as fresh they were when they came out of the box. Our Sports Shield keeps your kicks germ-free and crease-free. Say good-bye to smelly kicks, and hello to a fresh pair every time you wear them!

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Woven Wonder: Bob and Weave

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Each step begins new journey, so Nike wants those steps to be as comfortable as possible. “Woven Wonder” delivers the most luxurious walk anyone could wish for in a colorway that matches everything. For a smooth $130, these sneakers were made for walking– everywhere you could possibly think to go.

Image/permission by Nike

STATS

Women’s Air Footscape Woven “Woven Wonder”

Release Date: August 17, 2017

Retail: $130

Colors: White/Multi

Features: Luxe suede panels; jewel-tone rainbow weave; Nike Air cushioning

woven wonder
Image/permission by Nike

Woven Wonder Thrills

Woven Wonder is on its way to becoming the top drop in women’s sneakers this year. It rocks the neutral trend that Nike has been riding for the past three seasons, and even manages to include a small palette of colors in woven detail. Sure, a crisp summer white and easily become a snowy winter white– but the jewel-tone weave keeps all colors in play.

woven wonder
Image/permission by Nike

The unconventional profile turns a boring white sneaker turn into an edgy, fashion-forward footwear pick. The design embraces youth and modernity, which rest upon the classic look of a Nike sole. The luxurious suede delivers a soft sophistication to the overall design, all while maintaining a classy, sporty look. Woven Wonder is certainly in a league of its own, but is clearly a member of Team Nike.

Ties that Binds

Woven Wonder is all about getting wrapped up in the shoe. That’s why not one, but two, unique style elements drive the point home in way that only Nike can.

woven wonder
Image/permission by Nike

The laces bleed to the outside panel, and blend into the jewel-tone weave surrounding the shoe. The off-center placement of laces leaves the instep somewhat exposed, but more comfortable. The smooth quarter panel/toe box are one, giving Woven Wonder more of an everyday look. It looks like Casual Fridays just got more interesting.

woven wonder
Image/permission by Nike

The jewel-tone weave separates the shoe into different areas. Rather than the traditional 4-corner approach to a sneaker, Woven Wonder separates into Northern and Southern hemispheres– with the weave as the Equator. Could it be that Woven Wonder is the 8th Wonder of the World? Globe-trot and find out for yourself– exploring is easy with the added comfort of the Nike Air unit.

Bob and Weave in Athleisure

It’s no secret that Nike has been dominating the athletic and athleisure apparel markets for some time now. Footwear is goes hand in hand with lifestyle, so where does that leave Woven Wonder? Everywhere, actually.

woven wonder
Image/permission by Nike

Jump On It

There’s only one questions that remains with Women’s Air Footscape “Woven Wonder.” Where will you let it take you? Your first stop should be a Nike retailer, so you can get a pair before they’re sold out.

woven wonder
Image/permission by Nike

Sneaker Shields know that off-season is just as important as being in the game. That’s why the Sports Shield is popular year-round, especially at $14.99. Simply pop the shields into your athletic sneakers when you’re not wearing them. Ready for a run? So are your kicks, which will be crush-free and crease-free for game time.

Are you one of our faithful Sneaker Shields soldiers? Be sure to join our Sneaker Shields  Instagram with our hashtag, #sneakershields 🛡. We’ve got news, interviews, and fresh kick pics dropping every day for you.

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More Air on the Rise

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“Air Time” never looked so good. The Air More Uptempo “More Air” is keen to make a statement on August 12. While it’s breaking records and shattering the backboard, it won’t break your wallet. For a clean, crispy $160, More Air has a special place in everyone’s collection this summer.

more air
Image/permission by Nike

STATS

Air More Uptempo “More Air”

Release Date: August 12, 2017

Retail: $160

Colors: White/Black/Gray

Features: Tri-color colorway; cable pull tabs; contrast Swoosh detail

more air
Image/permission by Nike

More Air on the Rise

More Air is on the rise. The newest addition to the Air More Uptempo family makes a bold statement with the harsh lines of its colorway. Of course, the sneaker draws a hard line in the ground against its competition.

more air
Image/permission by Nike

As one of the most-preferred basketball shoes of the 90’s, Air More Uptempo has a long history of putting up a fight against stiff competition. Now spanning 3 decades– the 90’s, 00’s, and the Teens, perhaps the tri-color colorways speaks to the design’s three-decade run. One way or another, though, More Air emerges a timeless piece of the Air More Uptempo collection.

Tri-Color Colorway

The tri-color colorway comes at a unique time for Nike releases. Neutrals seems to be in competition with one another, vying to be the most dynamic item in any collector’s closet. More Air takes on three neutrals at once by delivering an “in-your-face” colorway. As the shoe that complements everything, it’s going to be hard to decide when not to wear them.

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Image/permission by Nike

Even the sole detail maintains the colorway down to the hardwood, giving More Air consistency throughout its silhouette.

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Image/permission by Nike

From all aspects and angles, More Air stays true to form with a solid colorway execution.

Classic Keeping It Crisp

Some details are so good, there’s no reason to stray from what looks fresh. More Air retains its cable pull tabs and the heel and on the tongue, which complement the round lace detail. Continuity is key, and with More Air, its good looks stay true to form.

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Image/permission by Nike

Jump On It

Air More Uptempo “More Air” is the newest, most-anticipated member of the Uptempo family. With an enviable design, August 12 can’t come soon enough. More Air is right around the corner, but be sure to get in line for this collectible colorway.

more air
Image/permission by Nike

Sneaker Shields would never ask you to choose– that’s why we offer the Combo Pack. Get the best of both worlds in crease prevention with 1 pair of Universal and 1 pair of Protector Shields. What’s the best part? Right now, it’s on sale for only $29.99 (reg. $34.99). That makes your decision to order now very, very easy.

Getting our Combo Pack in the mail will make your day, so why not share the good news? Join us on the Sneaker Shields Instagram with our hashtag, #sneakershields ?, to show us your crease-free kicks.

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Tale of Two Cities: Storyteller of LA

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Nike takes on the role of storyteller this August. The React Hyperdunk 2017 Low Tale of Two Cities presents both sides of Los Angeles. Get the story of the City of Angels for only $130– a small price for a timeless tale of basketball, culture, and fashion.

tale of two cities
Image/permission by Nike

STATS

React Hyperdunk 2017 Low “Tale of Two Cities”

Release Date: August 3, 2017

Retail: $130.00

Colors: Red/Yellow/Black Multi

Features: All-new Nike REACT cushioning; Flyknit; Multi-color scheme throughout

tale of two cities
Image/permission by Nike

Tale of Two Cities: Storyteller

Nike delivers a chapter in life, basketball, and society with its Los Angeles-inspired shoe. LA is touted as a city with big lights where regular people go to become stars. It’s also Everyman’s land, cultured and diverse, with people from all walks of life.

Tale of Two Cities brings the community together with none other than the proving ground that does it best– the hardwood. Nike says it best:

“Basketball is the common languages of all Los Angeles, with on-court competition burring lines across city boundaries and bringing the community together.”

– Nike.com, “React Hyperdunk 2017 Low ‘Tale of Two Cities'”

tale of two cities
Image/permission by Nike

An LA Kind of Way

In an LA-kind-of-way, Tale of Two Cities embraces innovation. The new Nike REACT cushioning performs well, no matter where Tale of Two Cities finds itself. It offers the same exceptional shock abortion from the concrete to the hardwood.

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The same cutting-edge sole is seen in the “React Hyperdunk Low 2017 “Failure is Not an Option”, which also arrives on August 3.

Side-by-Side

Tale of Two Cities asks wearers to live a day in someone else’s shoes. Rather than combining prints symmetrically, there are two distinctly different shoes in the pair. While they share the same “landscapes,” in an eclectic mix, you’ll see how they’re uniquely displayed to reflect the two sides of LA.

tale of two cities
Image/permission by Nike

The left side rocks the natural, West Coast vibes of easy living. Leaves are outlined against an orangy-red sunset scene. The right side features an urban backdrop, with bricks that echo outdoor courts.

tale of two cities
Image/permission by Nike

The stock laces are two different colors, orange and yellow. The Swoosh on the exterior panel of each shoe are different colors as well, with one green and one yellow.

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Image/permission by Nike

The Drew League basketball patch on the tongue is identical on both shoes. Nike holds true to its claim: even as many sides to Los Angeles as there are, basketball will always be a dominating presence throughout the city.

Words of Wisdom

Tale of Two Cities offers words of wisdom, in the spirit of Nike. They’re displayed on the inside heel of the sole, as opposed to the exterior shoe. “No Excuses” appears on the left, while “Just Produce” appears on the right.

tale of two cities
Image/permission by Nike

From the company whose message is “Just do it,” both pairs of words pack the same punch with a forward-thinking attitude. After all, it’s the only way to live if you’re in LA.

Jump On It

Get fresh, West Coast kicks this week. React Hyperdunk 2017 Low “Tale of Two Cities” drops August 3, so get ready to pull an all-nighter waiting for them.

tale of two cities
Image/permission by Nike

Sneaker Shields brings the best crease protection to both coasts. That’s why our Wipes & Shields Combo Pack sell so well from New York to Los Angeles. For a special price of $29.99, you can have clean, crease-free kicks that always look store-front fresh!

Speaking of storytellers, have you shared your story with us on the Sneaker Shields Instagram? We want to see your Sneaker Shields in action (or a freezeframe), so here’s how you can submit your pics to us. You might even win some free shields!

 

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Instant Fly: Fastest and Fiercest

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It’s on in August with Jordan Super.Fly 2017 “Instant Fly.” Brace yourself for one of the fastest, fiercest releases to hit the court this year. With innovative features and a colorway that is here to stay, Instant Fly is an instant winner on August 3 for only $140.

instant fly
Image/permission by Nike

STATS

Jordan Super.Fly 2017 “Instant Fly.”

Release Date: August 3, 2017

Retail: $130.00

Colors: Ivory/Infrared

Features: Premium suede/composite upper; Multi-directional traction pattern; Nike React foam

instant fly
Image/permission by Nike

Dressed to Impress

Instant Fly really is fly when it comes to a appearance. The ivory/infrared colorway gives the shoe a clean and updated look in premium suede.

instant fly
Image/permission by Nike

There is also a fresh take on the construction, where the tongue and forefoot are actually combined in a single piece. With fewer “moving parts” to the shoe, Instant Fly has a more comfortable and exact fit to the foot.

instant fly
Image/permission by Nike

Instant Fly, Instant Gratification

Knee-jerk reactions aren’t always the best, especially when it ends up in a knee injury. Instant Fly combats tough, hard landings with “lightweight, responsive and durable Nike React foam” (via Nike.com). Nike’s newest anti-shock technology is on point when it comes to keeping joints safe during the game.

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Image/permission by Nike

Leave high-impact connections in the past, and look to the future for a “springy,” cushioned return to the floor. As the master shock-absorber, players can stay focused on the game instead of stressing over injuries.

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As the World Turns

The court might be a rectangle, but players move in every shape and direction. Instant Fly also features the brand-new, ultimate outsole to grace the court:

“multi-directional traction pattern in the form of four high-pressure wear zones, all of which provides optimal grip on the hardwood.”

– Nike.com

instant fly
Image/permission by Nike

The “hot spots” of the outsole give the player a much better, safer turning radius. With 360 degrees of usable surface area, Instant Fly quickly runs circles around its competition.

Days in the Lives of Flight

The concept of “Flight,” defined by Jumpman himself, continues to carry Jordan Brand into the 21st Century. The brand has expanded its family to top athletes over the years, proving that coming generations can continue to carry the torch passed by Michael Jordan.

instant fly
Image/permission by Nike

Of course, when thinking of the brand, we envision top athletes at peak performance. It just so happens that Nike created Instant Fly for injured Blake Griffin of the LA Clippers. Writer Chris Harris explains that the performance-ready shoe was made with injured players, like Griffin, in mind (via HypeBeast).

instant fly
Image/permission by Nike

Griffin has suffered a litany of injuries during his career, most recently a serious one to his big toe that has put him out of commission temporarily. The key word is temporarily; he just signed a new, “5-year deal, $173 million contract” with the Clippers (via ESPN.com).

instant fly
Image/permission by Nike

Jump On It

Can’t wait any longer? Jordan Super.Fly 2017 Instant Fly arrives on August 3. Gear up to get in line for your pair, because with everything Jordan Brand has to offer in this release, it’s sure to sell out quickly.

instant fly
Image/permission by Nike

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Extra Love with Skate Longer

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What’s black and blue, and fresh all over? Meet the SB Zoom Dunk High Elite “Skate Longer” on July 20. Nike SB and Jordan fans alike can appreciate the marriage between brands. Skate Longer revamps the classic SB and features a throwback Air Jordan I Royal colorway. For only $130, you can get the best of both worlds this week.

Skate Longer
Image/permission by Nike

STATS

SB Zoom Dunk High Elite “Skate Longer”

Release Date: July 20, 2017

Retail: $130.00

Colors: Racer Blue

Features: Redesigned flexibility; Flyknit collar; Throwback colorway

Skate Longer
Image/permission by Nike

Kevin Terpening’s Take

Kevin Terpening is no stranger to Nike SB. He’s certainly no stranger to delivering the best of tricks and flips to the world of skateboarding.

Skate Longer
Image/permission by Nike

That’s why his “spin on the style” (Nike.com) is meaningful, especially when he decided to tap the Air Jordan I Royal for Skate Longer‘s colorway. The throwback color splash marries the look of Jordan brand with the feel of Nike SB.

Skate Longer: Everlasting Greatness

Skate Longer celebrates the everlasting greatness that embodies Nike SB. Even its name, Skate Longer, focuses on the longevity of both the brand and the skateboarder. When it comes down to the shoe, though, its real strength is the diversity of textiles used to create it. With so many strong points, quite literally, Skate Longer is indestructible.

Skate Longer
Image/permission by Nike

The Flyknit and mesh of the vamp and side panels shoulder the majority of impact, while the leather toebox and wrap keep the shoe as flexible as possible.

Skate Longer
Image/permission by Nike

There are no visible stitches to get dirty, with the exception of the blue leather Swoosh and heel contour strip. Of course, the stitching is also blue, minimizing any appearance of trace dirt that is often seen in light-colored contrast stitching.

Swept Off the Feet

Skate Longer sweeps sneakerheads and skateboarders off their feet, all thanks to two design enhancements.

Skate Longer
Image/permission by Nike

The Flyknit ankle collar adds another level of connection between the boarder and its board. The added layer also increases ankle support with a comfortable, snug fit. The same way a boarder adapts to its environment, the Flyknit collar molds to ankle for a supreme fit.

Skate Longer
Image/permission by Nike

The Dunk’s lines are also streamlined to enhance both fit and wear. While it improves flexibility, Skate Longer preserves its integrity as skateboarding shoe that can take a beating. With that said, the premium mesh and Flyknit help keep Skate Longer looking fresher, longer, despite wear and tear.

Skate Longer
Image/permission by Nike

Jump On It

Hop on your skateboard (or hoverboard– why not?) to roll into retailers on July 20. The SB Zoom Dunk High Elite Skate Longer is a must-have for anyone’s sneaker collection.

Skate Longer
Image/permission by Nike

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Three Luxury Decon Drops

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Air Jordan II Decon enchants stores on July 15. Luxury abounds, and sends a clear message on the state of crossover fashion. While Jordan Brand has always been premium, Decon elevates itself to a posh status. Still, with all of its richness, Decon sails into July for only $160.

decon
Image/permission by Nike

STATS

Air Jordan II Decon, “Sail,” “Thunder Blue,” “Luxury Deconstructed”

Release Date: July 15, 2017

Retail: $160.00

Colors: Beige; Thunder Blue; Black

Features: Italian-made; Suede throughout; Premium construction

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Decon, the Epitome of Luxury Sneakers

Decon shows that Jordan Brand is a yacht in a sea of tugboats. The release is a nod to high society and the finer things. Presented in the Air Jordan II style, Decon combines a classic silhouette with serious attention to detail. Formerly seen in leather, Decon now rocks a suede finish. The ultra-lux, extra-posh sneaker is officially– a shoe.

decon
Image/permission by Nike

A yacht, largely a status symbol as a high-ticket item for any playboy, appears to inspire the collection. The essence of yacht-level luxury is captured with the namesake beige colorway for Decon, “Sail.” The other two colorways, Thunder Blue and Black, display sea-versus-night-sky colors.

decon
Image/permission by Nike

The Spirit of Italy

Air Jordan II boasted Italian craftsmanship and exotic leather upon its 1986 debut. Now 21 years later, Jordan Brand builds upon fine construction with an even finer textile, suede.

decon
Image/permission by Nike

The more delicate finish presents a refined, sophisticated look. Suede is a classier and more mature in a way that makes Decon indisputably up-market. In the spirit of Italian-inspired fashion standards, Decon aims high for upscale fashion.

decon
Image/permission by Nike

The Finer Things

Decon has some of the finest stitching detail. Stitching has always been solid on Jordans, but the thread against the suede shows its real precision. The flush design of the Air Jordan II is given new dimension with monochromatic stitching, particularly at the heel.

decon
Image/permission by Nike

Nike’s design team reinvent this Air Jordan II release with some style updates. Check out the changes made to the collar, tongue, and side panels:

decon
Image/permission by Nike

If you’re feeling the Thunder Blue, the sole features a two-tone sole. Sail and Luxury Deconstructed stick to their colors of white and black, respectively.

decon
Image/permission by Nike

Jump On It

Don’t let July breeze by without getting Air Jordan II Decon. Step into uncharted territory with Sail, Thunder Blue, or Luxury Deconstructed. You’ll be glad you tasted of the finer things in life, delivered by none other than Jordan Brand.

decon
Image/permission by Nike

Sneaker Shields offers the best crease protection in the world universe it’s no wonder we have Universal Shields. They’re superior at the subatomic level, not to mention an intergalactic deal at only $14.99 a pair. Need more than just one? We’ve got a deal on orders of 3 or more pairs that are sure to leave you starry-eyed.

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Quai 54: Street Smart Champion

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Quai 54 is the street-smart champion of July. The release drops on July 8, the same day the 2017 Quai 54 tournament begins in Paris. If you were planning on attending the tournament, you already know air fare is expensive this time of year. That’s why the Jordan Formula 23 Low Quai 54 is a slam-dunking, stateside steal at $120.00.

quai 54
Image/permission by Nike

STATS

Jordan Formula 23 Low “Quai 54”

Release Date: July 8, 2017

Retail: $120.00

Colors: Black/White

Features: Exclusive colors and Q54 detailing

quai 54
Image/permission by Nike

Quai 54 World Streetball Championship 2017

When Jordan Brand sponsors events, they always go big. Quai 54 is dubbed the “biggest and most exciting outdoor competition of its kind, showcasing the blacktop’s best players from over ten different countries” (via Nike.com).

With each year generating more hype than the last, the event is expected to draw its biggest audience yet on July 8 and 9.

World-Class Freshness

The tournament-ready release features sleek, tight lines. The round laces cross over the ruched synthetic upper, adding minimal but a noticeable, textured edge.

quai 54
Image/permission by Nike

The stark-white midsole is also textured with graduated notches throughout the length. A more defined square toe box tops off Quai 54.

quai 54
Image/permission by Nike

Keeping to the Jordan Brand tradition, the Jumpman is visible on the heel of the Quai 54‘s outsole. From construction to presentation, Quai 54 is ready to hit the blacktop and sell out in stores across the country.

Capsule Collection-Worthy

Quai 54 is a stand-alone release, both in its exclusivity as well as its membership to the capsule collection. As a limited release to commemorate this year’s tournament, the shoe is expected to be at the top of every collector’s wish list. It even features the coordinates of the tournament, located in Pelouse de Reuilly, Paris.

quai 54
Image/permission by Nike

Of course, it’s also a must-have as a wardrobe staple. Freshness can never go out of season, especially when it comes to the most iconic, classic footwear colors. The black colorway is complemented by none other than red, white, and blue.

quai 54
Image/permission by Nike

The colors bridge the gap and cross over the Atlantic to connect Nike and Quai 54. The flags of both the United States, home to Nike, and France, the tournament host, share the those same three colors.

Jump On It

Can’t catch a flight to France this week for Quai 54? Thanks to select Nike and Jordan retailers on this side of the Atlantic Ocean, you can pick up your very own pair of Jordan Formula 23 Low Quai 54. If you wear them while watching the championship from home, it’s just like being there…right?

quai 54
Image/permission by Nike

 

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