Category: Blog

Infinity and Beyond: Air Foamposite Pro Swoosh Pack

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Nike goes to infinity and beyond on February 16 with Air Foamposite Pro Swoosh Pack. The newest spin on the Air Foamposite rocks a softer, more sedated look in a cool Vast Grey, a perfect hue as the spring approaches with lighter and brighter colorways. While it rings in at $250, Swoosh Pack is a must-have, whether you’re on the court or going for a casual look.

swoosh pack
Image/permission by Nike

STATS

Air Foamposite Pro Swoosh Pack

Release Date: February 16, 2018

Retail: $250.00

Colors: Vast Grey/Black

Features: Removable Swoosh logo; Extended lace design; Monochromatic colorway

swoosh pack
Image/permission by Nike

Swoosh Pack, Coming in Hot

Air Foamposite Pro Swoosh Pack is a more mature, refined iteration than previous Foamposites. It colorway, Vast Grey, is a cool and smokey twist on recent metallic and iridescent releases.

swoosh pack
Image/permission by Nike

The less-shiny Swoosh Pack doesn’t lack any luster, though. It comes in hot as one of the first Spring 2018-focused releases, drawing inspiration from Pantone’s 2018 Classic Color Palette, finding its place in between two colors, Harbor Mist and Coconut Milk.

The Body that Doesn’t Quit

The muscular 90’s design of the Air Foamposite stays true to its roots in this latest iteration. The extended lace design, known for its low-on-the-toe look, continues to thrill in Swoosh Pack. The mesh sock liner and tongue are still present, blending in nicely with the main color of the shoe.

swoosh pack
Image/permission by Nike

The super-gripping soul, another distinct Air Foamposite feature, retains its sectional (and functional) look. A splash of contrast highlights the stacked-chevron sections where grip is the greatest.

swoosh pack
Image/permission by Nike

Here Today, Swoosh Tomorrow

The beauty of Swoosh Pack is in its new feature, the removable Swoosh logo. According to Nike, it’s “a canvas with infinite possibilities, which the silhouette has not shied away from” (via Nike.com). The Swoosh, as seen below, is attached with Velcro.

swoosh pack
Image/permission by Nike

The Swoosh Pack collection also includes Air Force 1’s, which drop the day before on February 15.

Jump On It

It’s only the middle of February, so grab Air Foamposite Pro Swoosh Pack to make a statement all year long. If you ask any Foamposite fan, February 16th can’t arrive soon enough– so be prepared to fight for a place in line when it drops.

swoosh pack
Image/permission by Nike

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Ready Player One: PG2 PlayStation

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Do you spend more of your money on video games or kicks? On February 15, you don’t have to choose when you can get the best of both worlds. PG2 “PlayStation” is Paul George’s solution for two communities that have a lot in common, gamers and sneaker freaks. The best part? This PlayStation is only $110.00.

pg2 playstation
Image/permission from Nike

STATS

PG2 “PlayStation”

Release Date: February 10, 2018

Retail: $110.00

Features: PlayStation galaxy theme; Zoom airbag; Tracking-driven outsole

Colors: Racer Blue

pg2 playstation
Image/permission by Nike

PG2 PlayStation: Ready Player One

All players are ready for the game with PlayStation in the latest iteration of PG2 embracing Paul George’s other love, video games.

The gamer-inspired shoe channels the most iconic parts of the Sony PlayStation controller, as well as its long-standing galaxy brand theme. The original Sony PlayStation from 1995 was a plain gray system, but the PS2, released in 2000, was launched with the galaxy black and blue theme that is still seen today in the PS4.

pg2 playstation
Image/permission by Nike

First Person Shooter

The fine details make PlayStation one of Nike’s finest releases. While the galaxy-themed colors are the most noticeable, especially seen in the midsole and sockliner, the eyelets feature classic PlayStation colors from its controller.

pg2 playstation
Image/permission by Nike

The heels of PG2 PlayStation also show off more Sony-centric detail. Paul George’s number is displayed in Sony’s font on one side, with a PSN voucher code on the other. Last but not least, the PlayStation and Paul George logos make a bold statement at the tongue.

pg2 playstation
Image/permission by Nike

Campaign Mode

As Sony’s most recent slogan goes, “This is 4 the Players” (via GameFaqs.com).

pg2 playstation
Image/permission by Nike

PG2 PlayStation follows suit as an outstanding ambassador for enhanced gameplay. The Zoom airbag touts ultimate cushioning while a traction-driven outsole enhances durability for long days in the game. It’s game on, whether it’s on the court or your couch.

pg2 playstation
Image/permission by Nike

Jump On It

If you press pause, you might find yourself out of luck. Get on your game and enter Nike’s drawing through the Nike SNKRS app. PG2 “PlayStation” is everything this month, so treat it like a midnight release for Call of Duty– which means doing everything you can to get it the moment it drops.

pg2 playstation
Image/permission by Nike

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Feel Big Air: Pumped for Air Max 270

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It’s safe to say Nike’s theme for 2018 is big— feel big, be big, look big. It’s no surprise that it’s next release follows suit. Air Max 270 “Feel Big Air” takes on everything from the ground to the sky on February 2. For an airy $150, you can bounce all over this one without having your wallet weigh you down.

feel big air
Image/permission by Nike

STATS

Air Max 270 “Feel Big Air”

Release Date: February 2, 2018

Retail: $150.00

Features: Biggest heel bag to date; Smooth/minimalist panel detail

Colors: Black & Tonal Orange; Black & Hot Punch; Black & Photo Blue; Black & Volt

feel big air
Image/permission by Nike

Feel Big Air: Get Pumped

Feel Big Air kicks things off with the biggest heel bag ever released by Nike, which means it will be the most extreme cushioning available. Air Max 270 is touted to be the next-gen sneaker that everybody can have, especially at a price-point of $150.

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Image/permission by Nike

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nike calls it “a super-soft ride that brings you even closer to the feeling of walking on air” (Nike.com). Of course the parent company and creators know but, but glide could just as easily replace ride. Reaching close to an inch of cushioning and platform from heel to toe,  Feel Big Air is more airborne than any previous release.

Aerodynamic Detail

Feel Big Air‘s main feature is its mega heel bag, but it’s also important to notice the sleek design of its panels. Rather than clearly defined panels, as seen in other Air Max and Nike iterations, these bleed together and give the appearance of a single, molded panel.

feel big air
Image/permission by Nike

Don’t let the sock-like design fool you, though. While it’s super sleek and aerodynamic, its panels are carefully constructed to provide a supreme fit. After all, you want to float in the air, not swim around in your shoes. Feel Big Air also has an attached tongue covered with laces that come slightly higher than usual, thus enhancing fit across the instep.

All Lit Up

Go big or go home: it’s the statement Nike makes with the debut of the big-time heel bag. As the focal point of Feel Big Air, color is everything for the predominantly black Air Max 270. It might be a tongue-in-cheek reference, but it’s pretty cool that Nike highlights the best part of Feel Big Air with Tonal Orange and Hot Punch, two colors that are bright enough to be highlighters themselves.

feel big air
Image/permission by Nike

Does Air Max 270 Feel Big Air remind you of something? Remember L.A. Lights, the mid-90’s sneaker trend took the world by storm heels that lit up with motion? Relive the blast from the past with this L.A. Gear’s 1994 commercial, which for some reason features children in a desert, recklessly abandoned by their parents. Check out this CNN Money profile on L.A. Gear to brush up on some sneaker trivia.

Jump On It

Are you going big in 2018? Be sure to get on the right track with Air Max 270 “Feel Big Air” in Tonal Orange, Hot Punch (seen below), Photo Blue, or Volt.

feel big air
Image/permission by Nike

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The Karate Kid: Air Pippen Smooth Sidekick

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It’s a fact of life: almost every kid goes through the karate phase at some point. Some outgrow it, and then there’s the rest of us. Air Pippen Smooth Sidekick is January’s karate kid, outfitted with an all-natural Desert Ochre colorway and air-bending detail. For only a kicking $160, you can tap into your inner ninja on January 26.

smooth sidekick
Image/permission by Nike

STATS

Air Pippen Smooth Sidekick

Release Date: January 26, 2018

Retail: $160.00

Colors: Desert Ochre

Features: Full-grain leather midsole & Max Air-Sole unit outsole

smooth sidekick
Image/permission by Nike

Smooth Sidekick: January’s Karate Kid

The Air Pippen debuted in 1997, a time when Scottie Pippen was giving the GOAT a run for his money. The late 1990’s design captured the trendy bulky silhouette of the last half of the decade and put a modern spin on it with sleek, wavy detail. Smooth Sidekick continues the tradition of the Air Pippen, this time in a Desert Ochre colorway.

smooth sidekick
Image/permission by Nike

Making Waves

The elusive Scottie Pippen made waves, ones which were translated into his signature shoe. The iconic design features waves that slash across the quarter panel, with full-grain leather in Desert Ochre (Nike.com) that rests atop an the synthetic wrap of the same color.

smooth sidekick
Image/permission by Nike

Fine detail takes on a third layer of waves, with precise and deliberate stitch detail. Smooth Sidekick’s air-bending detail captures everything Pippen, including the ripple sole at the toe and ball of the foot. A white midsole frames the best parts of the shoe, and with the finishing touch of a black Swoosh toward the heel.

Inner Ninja on Point

Channel your inner ninja with Smooth Sidekick. Of course, any Grandmaster will tell you that it starts from within, which is why the Max Air-Sole unit is of the utmost importance.

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Image/permission by Nike

The bounce, cushion, and connection with the floor are exactly what you need when it comes to getting serious air time— whether it’s in the game or with flying sidekicks. Sure, most ninjas are barefoot, but since since you’re keeping your day job, Smooth Sidekick is a happy medium.

Jump On It

Thinking of snagging a pair of Air Pippen Smooth Sidekick this week? Employ all of your ninja skills and do a flying sidekick to the front of the like before these mean kicks find a home that isn’t yours.

smooth sidekick
Image/permission by Nike

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Race into Air Jordan 18 OG Sport Royal

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Snow isn’t the only white-hot number to hit the ground this January. The Jordan forecast expects temperatures to heat up on January 22 with Air Jordan 18 OG. A heat advisory is in effect, but you can snag these OG’s for a cool $225.00.

air jordan 18 og
Image/permission from Nike

STATS

Air Jordan 18 OG

Release Date: January 22, 2018

Retail: $225.00

Colors: White & Sport Royal

Features: Snap lace hood closure; Metal Eyelet and “23” Detail

air jordan 18 og
Image/permission from Nike

Air Jordan 18 OG: History Lesson

Jumpman’s retirement was a bittersweet moment in 2003, but he never really left the game. Michael Jordan’s role just changed, but his tenure never stopped. Nike say sit best, calling his last day on the court “his final bow” (Nike.com). He may have left the stage, but he’s still the greatest showman there ever was.

air jordan 18 og
Image/permission by Nike

To commemorate Jordan’s final show, this time with the Washington Wizards, Air Jordan 18 OG features a white and Sport Royal colorway.

Smooth Ride

Air Jordan 18 OG continues the legacy of the smoothest ride of the century. It features clean lines inspired by Italian sports cars, not to mention fine, modern detail. And MJ loves his sports cars.

air jordan 18 og
Image/permission by Nike

The seamless appearance is a nod to the perfect harmony of sophisticated sports car, whose parts are flush and appearance is neck-breaking. Either you’re the watcher who gets whiplash from Air Jordan 18 OG, or you’re the wearer, and might break your neck reaching Mach speeds in these.

Pedal to the Metal

Air Jordan 18 OG puts the pedal to the metal with the right kind of detail. Silver metal makes a bold appearance in the shoe, drawing attention to suave eyelet number that peeks from either side of the instep cover.

air jordan 18 og
Image/permission by Nike

There’s also a front-facing “23” at the top of the cover, toward the top of the tongue area. After all, what would a commemorative retirement shoe be– without Jumpman’s jersey number?

Jump On It

Turn your weekend into a long one, and take off work Monday to stand in line for Air Jordan 18 OG. Need something to read while you stand in line? Check out Michael Jordan’s farewell letter, “Dear Basketball,”. He took out a full-page ad in Sunday newspapers (via Ballislife.com) for the heartfelt reflection.

air jordan 18 og
Image/permission by Nike

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Shox and Awe with Metallic Gold

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It’s the come-back kid of 2018. Nike Shox Gravity Metallic Gold bounces into stores with a clear message: the futuristic shoe with an unmistakable silhouette intends to shock and rock the sneaker world. Grab your pair of this mover and shaker on January 12 for an awesome $140.

metallic gold
Image/permission by Nike

STATS

Shox Gravity Metallic Gold

Release Date: January 12, 2018

Retail: $140.00

Colors: Metallic Gold/Metallic Silver/Vast Grey/Racer Blue

Features: Flywire cables, Lace-locking system, Rocket detail

metallic gold
Image/permission by Nike

Shox and Awe with Metallic Gold

The out-of-this-world Shox Gravity Metallic Gold enters the atmosphere this week. It preserves the iconic 2000 design with the right updates to make it “rocket-ready” in 2018.

metallic gold
Image/permission by Nike

Metallic Gold takes the big-ticket look of the futuristic HyperAdapt, and delivers a sporty, down-to-earth style that is fit to be on everyone’s feet. While it doesn’t have the HyperAdapt’s lacing technology, it does feature a conversation-starter of a lacing get-up. It’s “easy-on, easy-off” (Nike.com)— an attribute warmly welcomed by athletes. Of course, the laces and upper are what you see at first sight, but there’s a lot more to the newest Shox Gravity.

Aaron Cooper, the Mind of the Design

The Shox design is a hit, and it all goes back to Nike’s Global Create team, especially Aaron Cooper. This quote from an interview with Edgar Daily says it all:

ED: You have a cool job, don’t you?

Cooper: I love it. I keep getting speeding tickets on my way to work.

 

– “Meet the Man Who Made Shoes for LeBron James and Scottie Pippin,” March 12, 2017

metallic gold
Image/permission by Nike

Metallic Gold takes the Shox right into the 21st with serious technology updates. Cooper approached the new design from a cushioning angle, leading with the “feeling of gravity-defying flow” (Nike.com). It’s more than just connecting with the ground, Cooper explains; it’s a matter of getting “something back” with each step.

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Image/permission by Nike

The side-by-side shows the aesthetic updates to the Shox, which are just as much mechanical and technical in nature. Traditional laces are forgone for a cable system whose bungee styling are fastened and fitted with an adapted barrel cord lock.

metallic gold
Image/permission by Nike

Metallic Gold also features a wrapping of the top plate around the bottom of the heel, as opposed to its previously exposed profile. There’s also special foam cushioning at the heel, making this iteration of the Shox the most flow-oriented one yet.

metallic gold
Image/permission by Nike

The goal of the updates? While each new design feature functions in a more independent capacity, the whole is greater than the sum of the parts– Shox Gravity Metallic Gold is a stand-out shoe that speaks to the future of design and innovation at Nike.

Blast-off for Metallic Gold

Metallic Gold‘s character also is defined by its special rocket-inspired elements. Bounce, blast-off, and impact come to mind in the rocket-ready shoe. Gravity is the theme, and in Metallic Gold, it manifests in design, engineering, and backstory.

metallic gold
Image/permission by Nike

The outsole is an edgy take on a traditional sole, featuring a stamp-like pattern inspired by a rocket blast. (Just imagine footprints in the dirt after running through it in these kicks.) The forefoot echoes Florida waters– the state where plenty of rocket launches have taken place. If your new Shox inspire a trip to Florida to see the launches for yourself, check out local News 13’s 2018 Launch Schedule.

metallic gold
Image/permission by Nike

Jump On It

Snag a pair of Shox Gravity Metallic Gold on January 12. Jump into action and spring to the front of the line before these blast-off and are sold out.

metallic gold
Image/permission by Nike

Sneaker Shields brings athletes the best when it comes to crease protection for their kicks. That’s why the Sports Shield is one of the hottest selling items! The pre-notched shield is designed with you in mind– so you can keep your sneakers in tact during off-season. For only $14.99, you can enjoy fresh-looking and fresh-smelling kicks, all thanks to a patented anti-bacterial plastic! Order today to get your game on all year long.

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Light Carbon Launches 2018

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New year means new vibes. To Nike, that means taking Air Force 1 to the next level. Air Force 1 Foamposite Cup Light Carbon starts the sneaker game in 2018. The newest addition to the AF1 family features Foamposite technology with an airy, modern look. For a light $200, Light Carbon can be all yours this week.

light carbon
Image/permission by Nike

STATS

Air Force 1 Foamposite Cup “Light Carbon”

Release Date: January 5, 2018

Retail: $200.00

Colors: Light Carbon/Black

Features: Seamless finish; Nike Air cushioning

light carbon
Image/permission by Nike

Light Carbon Launches 2018

Light Carbon launches 2018 with a big step forward. The iconic profile of the AF1 is streamlined in its newest iteration, borrowing design elements from the Foamposite. That’s not the only element borrowed; the metallic colorway is also a brand new feature.

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Image/permission by Nike

It taps into the recent iridescent trend and takes on smoky shades of blue, purple, aqua, and teal.

New Year, No Seams

You can pick up a pair of Light Carbon with no strings attached– literally. The design says good-bye to the stitches and panels of the AF1 and welcomes the smooth, seamless vibe of the Foamposite:

Enter Foamposite technology, utilizing a three-mold process that eliminates seams, delivering a pristine, streamlined aesthetic.

Nike.com

light carbon
Image/permission by Nike

Strategic molding maintains AF1 integrity, still showing its signature panels. The Swoosh is in its traditional spot, this time molded and raised. Of course, some things never change. The signature AF1 strap is still in full effect.

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Image/permission by Nike

The Ultimate Air Cruiser

Light Carbon is as light as it feels. The Foamposite detail keeps materials light, even though they’re put through a three-mold process. In addition to Nike Air cushioning, the newer, lighter feel of the AF1 makes wear carefree and comfortable.

light carbon
Image/permission by Nike

Because what comes up most go down, it’s important to keep Light Carbon— grounded. That’s why it maintains the sole of the AF1 instead of curvy one seen in Foamposite. Light Carbon is 100% AF1 right down to its sole– which is a perfect platform, if you ask any AF1 aficionados.

Jump On It

If you want to kick off the new year by being light on your feet, then you know what to do. Glide into stores January 5 for your very own Air Force 1 Foamposite Cup “Light Carbon.”

light carbon
Image/permission by Nike

Start off 2018 crease and grease-free. Pick up the Sneaker Shields 2-Pack Combo for only $29.97! The super value pack comes with 2 pair of Universal Sneaker Shields inserts and 1 package of our Magic Wipes. Place your order today!

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Chukka Slip Anthracite: The Smoothest

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VaporMax was Nike’s gift to 2017. At less than one year old, it’s become the ultra-modern must-have for athletes and collectors. On December 27, Air VaporMax Chukka Slip Anthracite emerges as a super-futuristic iteration of the year’s hottest release. Even at $220, it’s a steal for the smoothest release of the season.

chukka slip anthracite
Image/permission by Nike

STATS

Air VaporMax Chukka Slip “Anthracite”

Release Date: December 27, 2017

Retail: $220.00

Colors: Anthracite/Black

Features: Upper with a higher cut; Supreme fit wrap; Reflective accents

chukka slip anthracite
Image/permission by Nike

Chukka Slip Anthracite is the Smoothest

It’s smooth and futuristic, so Chukka Slip Anthracite is Nike in a nutshell. The noticeable change in this release is seen in a higher cut and silhouette.

The mock high-top takes on the lightness of a running shoe with the look of a football sneaker/cleat. Still, the super treads make the Chukka Slip Anthracite a sure bet for both leisure wearers and athletes alike.

chukka slip anthracite
Image/permission by Nike

Wrapped up in VaporMax

VaporMax drops the laces and welcomes a sporty wrap for a supreme fit for the Chukka Slip Anthracite. A fierce, white-knuckled grip of the new synthetic wrap complements the supreme grip of the VaporMax treads.

chukka slip anthracite
Image/permission by Nike

The three-point fit attaches at the instep, side of the foot, and down around the heel. Laces are hardly missed with the fresh, snug fit of the wrap. With the newly covered quarter panel, the trademark white Swoosh is painted at its normal location.

Flex and Reflect

Chukka Slip Anthracite has two jobs: to flex, and reflect.  The new wrap lets the shoe flex its muscles while silver accents serve as key reflective elements.

CHUKKA SLIP ANTHRACITE
Image/permission by Nike

The grey and black pattern, reminiscent of Nike’s signature elephant print, adds to the color play of the shoe. The colorway is everything, and with reflective detail and a super-smooth print, the Chukka Slip design is on its way to becoming a silhouette that everybody wants.

Two the Max

One color hardly does the Chukka Slip justice, so in addition to Anthracite, Pure Platinum is also available for those looking for a lighter, brighter colorway.

chukka wrap anthracite
Image/permission by Nike

Jump On It

If you’re all about the smoothness of Air VaporMax Chukka Slip Anthracite, then be at the front of the line on December 27.

chukka slip anthracite
Image/permission by Nike

Even if you keep your athletic shoes in the box when you’re not wearing them, they can develop creases from past wear. That’s why Sneaker Shields created the Sports Shield for off-season. Be smart and store your shoes with world’s greatest crease protection, for only $14.99!

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ATL: Georgia Keen and Mean in Green

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Atlanta is hailed as the gem of the south. Known for its nightlife, fashion, and socialites, Nike draws inspiration from “Hotlanta” with its city-themed release. Air More Uptempo ATL rocks the country on December 20 as the ultimate metro release. The shoe goes full Georgia in its detail, and for only $170, it’s all yours.

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Image/permission by Nike

STATS

Air More Uptempo ATL

Release Date: December 20, 2017

Retail: $170

Colors: Gorge Green & Metallic Gold

Features: ATL “Air” logo; Visible Max Air cushioning; Embroidery detail

atl
Image/permission

ATL: Hotlanta is the Place to Be

Hotlanta is the place to be– even when its airport was shut down earlier this week due to a power outage. Hopefully the storm of Uptempo fans on December 20th doesn’t knock out another power grid– but we can’t make any promises.

The 411 on the 404

ATL goes full Georgia, right down to the digits. Replacing the “Air” logo is just the beginning of this southern trea– ATL has plenty more Georgia pride to share. The back of the shoe features two unique pieces of embroidery.

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Image/permission by Nike

The left side rocks a juicy peach, showcasing Georgia’s legendary fruit. The pop of orange keeps this Uptempo on edge and keeps Nike fans– on their toes. The golden area code of the Empire City of the South is found on the right shoe. If ever there was a city to visit– Atlanta is it, and we know the right shoes to wear there.

Georgia Keen & Mean in Green

Gorge Green thrills on all sides of ATL, delivering a bold tone right through the sole. The lean, green Uptempo breathes new life into the shoe with its new, city-centric look.

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Metallic Gold frames the Gorge Green detail, giving ATL real depth and dimension. Of course, a color with a reputation like Metallic Gold can’t go unnoticed, so it owns the big Swoosh on the sole.

Uptempo Gets City Fresh

ATL is yet another Uptempo that continues with the city trend. Cities matter; it’s the heart of the people, and the place where things begin– and trends launch. Atlanta is know for its big, bold reputation with a sweet sophisticated undertone. That’s why ATL is loud and sporty, but still has a neat profile and clean lines.

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It’s just the beginning of big city shoes for the Air More Uptempo. CHI also launches on December 20th, with just as much anticipation for the University Red colorway. The real question is this: what’s the next city on the map for Air More Uptempo? The nation wants to know who’s next. (Hint: it’s goes from the Big Peach to the Big Apple at the end of the month.)

Jump On It

We know the Air More Uptempo ATL is on your radar, so get ready to grab the hottest shoe of the season. After all, who doesn’t want to heat up with Hotlanta?

atl
Image/permission by Nike

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Everyone Wants to Be Like Mike

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Everyone wants to be like Mike. Who wouldn’t? After all, he’s the record-setting athlete who launched a new chapter in the fitness and footwear industries– and even combined the two. Jordan Brand presents the Like Mike collection, beginning December 16 with Air Jordan VI “Like Mike.” And the best part? You can be like Mike for only $190.

like mike
Image/permission by Nike

STATS

Air Jordan VI “Like Mike”

Release Date: December 16, 2017

Retail: $190.00

Colors: White/Orange/Green

Features: Gatorade-inspired theme; Throwback 1991 commercial vibes

like mike
Image/permission by Nike

Everyone Wants to be Like Mike

“Like Mike” is the capstone collection of 2017. It revisits the Jumpman craze of the 1990’s through one of the most recognizable color schemes of the decade. Gatorade will quench your thirst, but you’ll have to buy the Gatorade-inspired Like Mike to satisfy your hunger for new kicks.

like mike
Image/permission by Nike

You’ll even find a sockliner graphic embroidered with “If I Could Be” on the inside tongue. (via Nike.com)

Commercial That Started It All

The 1991 Gatorade commercial took 90’s advertising to the next level.

like mike
Image/permission by Nike

Plenty of sports stars and Olympians were featured on boxes of Wheaties (General Mills) Corn Flakes (Kellogg’s), but MJ’s Gatorade started the decade’s advertising frenzy. (Think: the “Got Milk?” campaign.) The original commercial (below) was so successful, that different versions of it were recreated as recently as 2015.

Everything the G.O.A.T. touches turns to gold, so it’s no surprise that Gatorade saw a big boost in sales:

“There is not a beverage category in any country in the world that is so dominated by one producer.”

– Jesse Meyers, Beverage Digest, 1992 (via Encyclopedia.com)

Gatorade Colorway

Gatorade Orange and Green are obvious pulls from the iconic sports drink packaging. As if the colorway wasn’t “Gatorade” enough, Like Mike features a plastic toggle on the laces– which looks like a mini-Gatorade bottle. Brand messaging is loud on this Air Jordan VI, to say the least.

like mike
Image/permission by Nike

The sharp white splayed across the quarter panel echoes the lightening bolt from original Gatorade bottles as well.

Jump On It

You have one question to ask yourself this month: do you want to be like Mike? It’s a pretty easy question, so grab your pair of Air Jordan VI “Like Mike” on December 19.

like mike
Image/permission by Nike

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Win Like 96: Chicago Proud

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Jordan Brand remembers one of the best years for both Michael Jordan and the Chicago Bulls. Air Jordan 11 “Win Like 96” celebrates the 1996 champions on December 9. It’s red-hot, and for only $220, it’s on everyone’s holiday radar.

win like 96
Image/permission by Nike

STATS

Air Jordan 11 “Win Like 96”

Release Date: December 9, 2017

Retail: $220.00

Colors: Red/White

Features: Classic patent leather; Chicago-themed colorway

win like 96
Image/permission by Nike

Win Like 96: Chicago Proud

It’s 1996. The #1 song on the Billboard Hot 100 is Bone Thugs-N-Harmony’s “Tha Crossroads.” On June 16, the world will see whether the Seattle Supersonics will defeat the Chicago Bulls, the same way they did in a 1995 upset. History only remembers winners, though, so that’s why “Win Like 96” is in Chicago Red.

win like 96
Image/permission by Nike

MJ made the Bulls proud, and the Bulls netted a big win for Chicago fans. It’s only fitting to mention that being #1 is exactly why #23 is on this Air Jordan 11.

Red Hot Classic

“Win Like 96” is red-hot, classic, and everything (without being extra). The Bulls-themed colorway heats up stores with a pop of color in a sea of winter neutrals.

win like 96
Image/permission by Nike

If “Win Like 96” makes it to the floor before selling out, you can spot it on the wall before you even enter the store. Attention-grabbing is an understatement.

Jordan Brand History Lessons

Jordan Brand stays true to itself by maintaining two themes: remembering its roots, and looking to the future. History matters, and history lessons keep the brand authentic.

win like 96
Image/permission by Nike

The proverbial blast from the past takes so many forms, and in Win Like 96, and throws it back to one of MJ’s proudest career achievements.

win like 96
Image/permission by Nike

Win Like 96 looks to the future, beginning with its name. The Bulls’ 1996 win was significant, and it’s important to keep winning. It’s a process and a journey, and thanks to the 1996 NBA Final, there’s a formidable model for success. From the looks for it, Jordan Brand will keep winning– and being successful– in the years to come.

Jump On It

The red-hot release of the season is Air Jordan 11 “Win Like 96.” Don’t get left out in the cold with this release, so find your way into stores on December 9.

win like 96
Image/permission by Nike

Sneaker Shields is your one-stop shop for the holidays. We make decisions even easier with our Combo Pack, which features one pair each of our Universal and Protector Shields. For a limited time this season, pick up the most-wanted gift for a special price of $29.99. Want to save even more? Sign up for our emails to get exclusive promotions and sales!

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Air Zoom Spiridon: Secret Stash

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If you’re a runner, then the Air Zoom Spiridon is already on your radar. The must-have running shoe of the century just got more desirable. The Air Zoom Spiridon “Stash” is drops on November 29 for a crisp $175. The sleek colorway is inspired by NYC graffiti icon, Stash, whose work of the 80’s and 90’s became a part of the city’s landscape.

stash
Image/permission by Nike

STATS

Air Zoom Spiridon “Stash”

Release Date: November 29, 2017

Retail: $175

Colors: Harbor Blue

Features: Classic silhouette; Signature mesh upper; Graphic callouts to Stash

stash
Image/permission by Nike

Stash is No Secret

Air Zoom Spiridon comes out of the shadows with Stash this week. The highly-anticipated collaboration between Nike and the legendary NYC graffiti artist has become one of the most-wanted holiday gifts of 2017.

stash
Image/permission by Nike

When icons like these collide, only epic things happen. Art meets the world of sports in a burst of fashion: classic, genuine, and well-worth the wait.

stash
Image/permission by Nike

The shoe is tagged twice, once with Stash’s signature and the other, with a unique iteration of “Nike.”

NYC-Inspired Style

NYC graffiti extraordinaire and world-renowned artist, Stash brings his roots to every work of art. Cuadro Fine Art Gallery of Dubai, UAE, where some of Stash’s work is on display, captures his contribution to the NYC’s art and culture:

Stash is now firmly established as an innovator and influencer in the world of urban design, and his fascination with the urban environment is also evident in his perfectly executed photographic work, which features a combination of city motifs alongside the latest lighting and printing techniques.

– Cuadro Fine Art Gallery

Art is at the forefront of the Stash design, with careful attention to the color blue– a color that is especially important to the state. After all, think of the main color for most New York teams: Knicks, Yankees, Mets, Rangers, and Islanders– just to name a few.

stash
Image/permission by Nike

It’s a perfect storm of

Harbor Blue Makes a Splash

Harbor Blue breathes new life into the Air Zoom Spiridon. The watery hues of blue are derived from Stash’s “signature blue color palette” (Nike.com).

Because the color is just as important as the medium to an artist like Stash, the sock liner captures the used spray can nozzles in blue.

stash
Image/permission by Nike

Blue and white, with a touch of framing gray, take form throughout the Air Zoom Spiridon. The “pop” of the multi-dimensional blues recreate the same eye-catching effect as seen in Stash’s street art.

Jump On It

Air Zoom Spiridon “Stash” makes its debut on November 29 at select Nike retailers. It’s the running shoe that will steal the show this month, so make sure you make room for these kicks.

stash
Image/permission by Nike

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