The Nike HyperAdapt 1.0 just dropped on December 1, and it’s about to make the month of December a heck of a lot better. The future is now, and for $720, it can be all yours.
Nike HyperAdapt 1.0
Release Date: December 1, 2016
Retail: $720.00 through the Nike + APP and select New York stores (Nike Soho and Nike+ ClubHouse at 45 Grand)
Colors: Black/White-Blue Lagoon; Metallic Silver/Black-White
Features: Self-lacing sneaker with chargeable 2-week battery
Ten Years in the Making
The HyperAdapt 1.0 might be the first in its class, but it arrives after nearly ten years in the making. Tinker Hatfield, Vice President of Design and Special Projects, and Tiffany Beers, Senior Innovator spearheaded the project. The decade-long undertaking was done with the blessing from Nike President & CEO, Mark Parker, who also joined as a collaborator.
Hatfield and Beers, whose names together already sound like a duo that gets things done, connected at their first meeting. Hatfield envisioned the idea of adaptive technology, while Beers dove explored the technical and mechanical aspects with a team of engineers. According to Nike.com, the teams approached the HyperAdapt 1.0 by looking at new applications for the wheel, rather than reinventing it.
“ [Hatfield] asked if [Beers] wanted to figure it out—not as a replication of a preexisting idea, but as ‘the first baby step to get to a more sophisticated place.’” – Nike.com
Nike revisited the past to promote the future of the HyperAdapt 1.0. Oddity Central reminds us that Hatfield designed the famous Marty McFly Nike Air Mag for Back to the Future II (1989). Fast forward to October 21, 2015, for Back to the Future Day, and Nike is teaming up with Michael J. Fox to announce the upcoming HyperAdapt 1.0. Just over 28 years after Back to the Future II, the common person can get his own pair of shoes from the future.
Unboxing the HyperAdapt 1.0
Unboxing the HyperAdapt 1.0 feels more like opening an Xbox One than a shoe box. There’s no tissue paper in this box—the HyperAdapt 1.0 box is outfitted with compact foam and accessory cut-outs. The AC adapter, charging pucks, and quick-start guide are situated on either side of the HyperAdapt 1.0 pair, which are also placed in their own cut-out sections. Who knew we would reach a time where we need a user manual for our sneakers? Now that is true technological innovation at its finest, all thanks to Nike.
In the spirit of full disclosure, Nike also presents a well-produced Unboxing Video.
Inside a Pair of HyperAdapt 1.0
The HyperAdapt 1.0 looks cool and futuristic, but for $720, does it deliver? Anyone wearing a pair can tell you that the fit is second-to-none, and that’s not all.
Two outside buttons control the adaptive technology of the self-lacing sneaker. Wearers (and users) can find their perfect fit by adjusting the tightness, and even set a preset. Once the heel presses down into the heel bed, the HyperAdapt 1.0 adjusts to the perfect, preset fit. The laces adjust and conform to the instep of the foot in a matter of seconds, so wearers are on the go at a moment’s notice. The fit is 100% custom, and 100% autonomous.
The tech specs are also impressive, and suddenly make the $720 price tag well-worth it. The LED light on the outsole bottom is where the magnetic charging pucks attach, which light up based on battery life. The average charge for use is about two weeks, depending on how often adjust them during the day.
Nike Looks to the Future
Beers makes a point to explain the number in the name of the HyperAdapt 1.0, and says it’s not a one-hit wonder for Nike. In fact, Hatfield agrees, and says it’s just one of many innovative designs to come. Hatfield explains that the technology aims to be not only smarter, but more adaptable:
“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it.” – Tinker Hatfield, Nike.com
The sneaker’s ability to conform to a foot for a custom fit with adaptive laces is just one way that Nike envisions the new line of HyperAdapt. It’s not just a smart sneaker— it’s a new step toward adaptable lifestyle fashion.
How to Get the HyperAdapt 1.0
The HyperAdapt 1.0 is quickly becoming the most sought-after Nike release all year—selling out even with a price of $720. The December 1 release was exclusive to Nike Soho and Nike + ClubHouse, both in New York. Another selective roll out will take place on December 20 at select Nike stores in NYC, LA, San Francisco, and Chicago.
Of course, if you want to stay in the loop for your own adaptive laces, sign up here for Nike’s exclusive HyperAdapt 1.0 notifications. News and updates are also available through the Nike +APP.
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