NIKE RAISES HAIRS WITH AIR JORDAN 6 “HARE” RETROS

This summer’s red-hot sneaker release schedule keeps heating up with Nike’s Jordan VI “Hare” editions set to drop on June 17th. This colorway is immediately recognizable as the mark of Jumpman’s favorite rascally rabbit, Bugs Bunny, available now on the J6 for the first time. A few years after appearing in Nike commercials together, Mike and Bugs saved the world in the hit film Space Jam (1996). The “Hare” edition of His Airness’ signature shoe originally dropped in 1992, but the Jordan 6 makes a fantastic canvas for this exciting update of two classics.

It’s been almost thirty years since Michael Jordan first shared the screen (and court) with Warner Bros.’ most beloved bunny, but the impact of their collaboration has echoed through the decades. Many big-spending collectors grew up with Saturday morning cartoons, Looney Tunes among them, and the nostalgia is strong with this bunch. Nineties kids love flexing their monetary muscles on memories, and the Retro “Hare” sixes are a one-of-a-kind reissue. With a mid-range retail price of $190, these kicks are sure to be seen on young thirty-somethings just in time for peak summertime hangs in the sun.

Michael Jordan and Bugs Bunny were a perfect pair: while Jordan had been hurting feelings on the court for a mere decade, Bugs was a 50-plus-year veteran of pranking fools (animated, as they may have been). After selling sneakers to kids around the world, the popular duo took basketball and marketing to the literal stratosphere with the live-action/animation hybrid, Space Jam. The surprise hit featured NBA athletes in their prime facing off with cartoon animals and aliens in a basketball game with Earth on the line. In case you are so unfortunate to have not seen this cinema classic, it begins as a fictionalized account of Jordan’s 1992 retirement.
Stars like Charles Barkley, Patrick Ewing, and Larry Johnson joined the film as themselves, their talents swiped away by aliens called ‘Nerdlucks,’ as they battled Daffy Duck and the Tasmanian Devil on the court. Thanks to the unlikely help from Bill Murray, Bugs and MJ save the planet and the G.O.A.T. makes a triumphant return to the league. Needless to say, Space Jam is a fitting time capsule of peak Jordan.

Speaking of fitting, the Jordan six features a notoriously narrow toe box, and our Gen-X Universal Sneaker Shields is a perfect fit for any pair of J’s. Our products are built to last, made with crack-resistant, super soft plastic, and they’re guaranteed to keep your kicks crease-free. If your Shields are a little snug, they are easily customizable with a pair of scissors. Whether you’re a collector or a seller, Sneaker Shields are an essential part of your everyday shoe care.

This sleek sneak begins with the neutral grey/white Air Jordan 6 base atop a white and true red sole. The multicolored translucent tongue is accented by a plastic carrot-like lace lock, and the black molded plastic support heel sits above a lilac-blue Jumpman logo. The shoe’s interior is black with another white Jumpman, and the bottom sole adds a third for safe measure. Visually, this shoe is a stunner of a throwback, simultaneously flashy and low-key.

The Air Jordan 6 is no stranger to attention; after all, it was the real star of Spike Lee’s 1992 basketball movie White Men Can’t Jump, starring Wesley Snipes and Woody Harrellson. Of course, Spike has been tied to Nike and Michael Jordan since the 1980s when their historic collaboration began. The three parties revolutionized sportswear marketing with the “It’s Gotta Be The Shoes” campaign for the Air Jordan 3’s. These days, the 6’s have even gotten the obligatory Travis Scott makeover, which is a huge stamp of approval for contemporary sneaker collectors. This was also the first Jordan to get the Olympic treatment, giving it an international flair. The Midnight Blue/Varsity Red/White colors evoked United States Basketball dominance, another characteristic that is synonymous with the Jumpman’s branding.

Beginning with the “Olympic” and the “Black/Deep Infrared” colorways in 2000, the Air Jordan 6 has seen a number of attractive retros and limited-edition releases. “University Blue” is the spotlight color in 2002’s tribute to MJ’s alma mater, the University of North Carolina, a bright white shoe with hints of a translucent grey sole. In 2010, Jordan Brand even released a “Pistons” colorway variant of the AJ6, showing tremendous respect to the gritty Detroit Bad Boys that were once great rivals of the Chicago Bulls. The 6 was also featured alongside the AJ7 in the legendary “Golden Moments Pack.” Some of the Retro J6’s have gotten quite innovative and bold; the “Cigar” variant pairs Chilling Red and Raw Umber leather to create a visual smokescreen, while “Champagne” evokes images of decadence, money, and championship gold. Lee and MJ reunited in 2014 with the coveted Spi’Zike “History of Jordan” edition, bringing their collaboration into the 21st century. With each subsequent retro release, Nike continues to dazzle sneakerheads with innovative variations of this classic shoe.

Social media is a great place to display your kicks, search out grails, or discover upcoming releases. Instagram has become a major platform for promoting collectors’ stock, so make sure to check out our exclusive offer for free Sneaker Shields if you want to stay photo-fresh. Our product is guaranteed to keep your J’s crease-free for years, either with regular wear or in storage. Tag us and spread some love!

The Air Jordan Retro VI “Hares” are another smash hit from Jordan Brand, and they’re not going to last long on the retail market. Priced at $190, these gems drop online at Nike.com and at retailers such as Foot Locker, Champs, and Finish Line. However, expect to see this hair-raising hybrid hauling a hefty sum on resale sites. Routine shoe care is essential for preserving your fashion investment, so whether you are a collector, reseller, or an everyday trendsetter, make sure to pick up some Sneaker Shields and keep your new J’s crease-free.