It’s the come-back kid of 2018. Nike Shox Gravity Metallic Gold bounces into stores with a clear message: the futuristic shoe with an unmistakable silhouette intends to shock and rock the sneaker world. Grab your pair of this mover and shaker on January 12 for an awesome $140.
Shox Gravity Metallic Gold
Release Date: January 12, 2018
Colors: Metallic Gold/Metallic Silver/Vast Grey/Racer Blue
Features: Flywire cables, Lace-locking system, Rocket detail
Shox and Awe with Metallic Gold
The out-of-this-world Shox Gravity Metallic Gold enters the atmosphere this week. It preserves the iconic 2000 design with the right updates to make it “rocket-ready” in 2018.
Metallic Gold takes the big-ticket look of the futuristic HyperAdapt, and delivers a sporty, down-to-earth style that is fit to be on everyone’s feet. While it doesn’t have the HyperAdapt’s lacing technology, it does feature a conversation-starter of a lacing get-up. It’s “easy-on, easy-off” (Nike.com)— an attribute warmly welcomed by athletes. Of course, the laces and upper are what you see at first sight, but there’s a lot more to the newest Shox Gravity.
Aaron Cooper, the Mind of the Design
The Shox design is a hit, and it all goes back to Nike’s Global Create team, especially Aaron Cooper. This quote from an interview with Edgar Daily says it all:
ED: You have a cool job, don’t you?
Cooper: I love it. I keep getting speeding tickets on my way to work.
– “Meet the Man Who Made Shoes for LeBron James and Scottie Pippin,” March 12, 2017
Metallic Gold takes the Shox right into the 21st with serious technology updates. Cooper approached the new design from a cushioning angle, leading with the “feeling of gravity-defying flow” (Nike.com). It’s more than just connecting with the ground, Cooper explains; it’s a matter of getting “something back” with each step.
The side-by-side shows the aesthetic updates to the Shox, which are just as much mechanical and technical in nature. Traditional laces are forgone for a cable system whose bungee styling are fastened and fitted with an adapted barrel cord lock.
Metallic Gold also features a wrapping of the top plate around the bottom of the heel, as opposed to its previously exposed profile. There’s also special foam cushioning at the heel, making this iteration of the Shox the most flow-oriented one yet.
The goal of the updates? While each new design feature functions in a more independent capacity, the whole is greater than the sum of the parts– Shox Gravity Metallic Gold is a stand-out shoe that speaks to the future of design and innovation at Nike.
Blast-off for Metallic Gold
Metallic Gold‘s character also is defined by its special rocket-inspired elements. Bounce, blast-off, and impact come to mind in the rocket-ready shoe. Gravity is the theme, and in Metallic Gold, it manifests in design, engineering, and backstory.
The outsole is an edgy take on a traditional sole, featuring a stamp-like pattern inspired by a rocket blast. (Just imagine footprints in the dirt after running through it in these kicks.) The forefoot echoes Florida waters– the state where plenty of rocket launches have taken place. If your new Shox inspire a trip to Florida to see the launches for yourself, check out local News 13’s 2018 Launch Schedule.
Jump On It
Snag a pair of Shox Gravity Metallic Gold on January 12. Jump into action and spring to the front of the line before these blast-off and are sold out.
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